This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social m

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e

Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s la

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social m