A Framework for Marketing Management

A Framework for Marketing Management
Author :
Publisher :
Total Pages : 396
Release :
ISBN-10 : PSU:000057943671
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis A Framework for Marketing Management by : Philip Kotler

Download or read book A Framework for Marketing Management written by Philip Kotler and published by . This book was released on 2003 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features include: coverage of adapting marketing to the new economy; real-world vignettes; illustrations and marketing advertisements; a full package of teaching supplements and an accompanying companion website.


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