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Powell draws on her 20-plus years in sales to present a practical step-by-step guide on how to find the right prospects, build profitable relationships, close m
42 Rules to Turn Prospects Into Customers
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The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of whe
42 Rules of Product Marketing
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Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a grou
42 Rules for Building a High-Velocity Inside Sales Team
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Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a daily basis than their
The Digital and Direct Marketing Goose
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Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to re